Logo

Logotype

This is the primary logotype for OTM and should always be used where possible.

Reverse Logotype

This logotype should be used when the primary logotype cannot, for example on dark colours and imagery.

Clearance

To ensure its integrity and visibility, the logo must always be kept clear of competing text, images and graphics. It must be surrounded by clear space, a space equal to the height of the ‘o’ in the logo. The measurement of the OTM logo is specified by the cap height of the ‘o’. As a good principle business logos should always be positioned top left on any media.

Minimum size

The minimum size for the logo is 5mm cap height for print and 15 pixels cap height on screen.