Logotype
Our logos
Our masterbrand is Frontier Smart Technologies Group which currently has a single sub brands, Frontier Silicon.
Both use the same symbol, colours and typographic style.
Our symbol is a representation of connections, both between us and our customers and at a microscopic level in our processors.
Our variations
Because the logo is such a recognisable and highly visible brand asset, it is vital that it is always applied consistently wherever it appears. There are two versions of our logo; primary and secondary.
The primary logo should be used wherever possible. A minimum size has been established of 5mm high to be used in exceptional circumstances.
The secondary logo should only be used whenever it is not possible to use the primary logo at large sizes. A minimum height of 10mm has been established to be used in exceptional circumstances.
Black and white versions are only to be used when it is not possible to produce in two colours.
Exclusion zone
The logo is protected by an exclusion zone which ensures that it has maximum impact and visibility across all communications.
The exclusion zone is calculated by the use of the circles from our symbol as illustrated opposite.
Please observe this exclusion rule and ensure that no other graphic elements intrude into the zone.
By keeping this area clear it will ensure that our logo is never camouflaged, compromised or lost on the page.
Small size usage
The smallest usage of our Primary logo is 5mm high. At smaller sizes the text becomes hard to read and the logo starts to fill in.
Our Secondary logo can be used down to 10mm high. This applies to Frontier Smart Technologies Group, and Frontier Silicon.
To fit on our smallest processors we have created a version of the Frontier Silicon logo that changes the lockup, uses a slightly thinner version of our symbol and fractionally increases some of the space between letters in the word Silicon. These subtle changes help maximise the size of the symbol and legibility of the typography when used on processors at 10mm wide or less.
Incorrect use
The Frontier Smart Technologies logo is the most important part of our branding and is therefore very important that it is used correctly. The logo should only be applied in the way that it is supplied and should not be altered in any way. Opposite are some other examples of how not to use the logo.
These principles apply to our full set of logos including Frontier Smart Technologies Group, and Frontier Silicon. They also apply to both the horizontal and vertical versions of our logos.