Font

Typography

Locator is Toumaz’s corporate typeface. It was chosen for its legibility and bold, simple appearance. All professionally pre-printed and digital materials should use Locator e.g. stationery, signage, brochures and annual reports. There are many weights available within the Locator family, however we use the following: 

• Medium
• Light 

Italic versions of the above weights can be also used where appropriate. 

Left-align all text and avoid justification. Line breaks are the preferred way to separate paragraphs. 

Hierarchy

When setting typography, please adhere to the following hierarchy and rules shown

Internal

Arial is the default font for all documents created in-house including body copy in letters, PowerPoint presentations and emails. Using Arial will allow us to guarantee our communications are viewed consistently and in the format we intend.

Within the Arial family there are two weights available that can be used:

• Bold
• Regular

Italic versions of the above weights can be also used where appropriate.

Standard word and character spacing should always be used. Left-align all text and avoid justification. Line breaks are the preferred way to separate paragraphs.