In Use

Intelligence is simple

This is the core visual principle of all the Science Group companies brands. To achieve this feel in the design approach we use white space, neutral grey colours and a singular solid colour for each brand.

For imagery, we want to achieve images that can complement the visual treatment. Each image we create should reflect our brand attributes: smart, analytical, expert, collaborative and effective.

Main points

• Lots of natural light
• Emotive and dynamic
• Parallel and perpendicular angles
• Graphic
• Use of few people
• Out of focus/in focus of either objects or people
• Overview shots
• Detail shots